郑浩(Kaylee)，新西兰奥克兰设计师
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Hao (Kaylee) Zheng

Verified Expert  in Design

Designer

Location
Auckland, New Zealand
Toptal Member Since
March 11, 2022

Kaylee是一名首席用户体验设计师，她总是关注平衡创造力的设计解决方案, technology, and aesthetics. 她的经验涉及专门的设计研究和以用户为中心的设计, complemented with solid user experience, visual design, and design testing. 如此丰富的经验使她能够处理设计过程中的任何阶段, 从业务需求到实现.

UX DesignHigh-fidelity MockupsUX PrototypingRapid PrototypingUser InterviewsUX StrategyUI DesignMobile UXMobile UIMVP DesignMobile DesignMobile UI DesignMobile UX DesignUser Experience (UX)User Interface (UI)

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Altered Sate Machine
  • 深入了解区块链技术及其提升游戏体验的潜力, 展示你的能力，保持领先的行业趋势和创新的快节奏, ever-evolving field.
  • 通过采访社区成员、内部利益相关者和专家，领导目标市场研究. As an outcome of the study, 我创建了七个角色，在整个产品和营销团队内部用作决策指导.
  • 创建了最初的游戏线框图和站点地图.
  • 与真正的客户验证第一个概念设计, 总结对未来改进的见解，并跟踪开发团队的行动. Share the insights across the functional team.
Technologies: Figma, Fintech, Webflow, Marketplaces, Web Application Design, User Validation, Web UX, Websites, Crypto, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Gamification, Cryptocurrency, Collateral Design, Non-fungible Tokens (NFT), Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production

Lead UX Designer

2021 - PRESENT
Design Ninja
  • Conducted research for Sky, New Zealand's pay-per-view TV services, 分析客户调查和来自不同渠道的数据, 并向公司提交了一份深刻的报告.
  • 作为恢复团队成员，专注于提高维修人员分配的转化率. Worked on all aspects of the process, 从识别问题到创建最终的设计解决方案, 从而使许多客户能够在线选择维修商.
  • 通过用户访谈，为天空电视台网站提供了一个经过验证的设计解决方案, internal interviews, and data analysis. 提高了网络销售渠道的转化率.
Technologies: Figma, Miro, Optimal Workshop, Web UI Design, UX Research, Design Testing, Hotjar, Google Analytics, UX Workshops, iOS App Design, Web App Design, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, eCommerce UX, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & Analysis, User Interviews, Competitor Analysis & Profiling, eCommerce UI, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Responsive Web Design (RWD), Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Responsive Design, Web App UX, Wireframing, Prototyping, InVision, Fintech, Webflow, WordPress, Web Application Design, Design Strategy, User Validation, A/B Testing, iOS, Android, Enterprise Design, Web UX, Websites, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Cryptocurrency, Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Branding, Design Production

Senior UX Designer

2019 - 2021
Genesis Energy New Zealand
  • 参与并管理重新设计项目的各个阶段, from the requirement to the implementation, 包括进行内部利益相关者和客户访谈, wireframe testing, and UI testing, and preparing a UI proposal and final UI.
  • 通过重新设计并向新客户提供正确的信息，改善了入职体验. 活跃用户比率从20%增加到35%.
  • 参与了整个设计文件从Sketch到Figma的迁移.
Technologies: InVision, Sketch, Figma, Optimal Workshop, Design Testing, iOS App Design, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & 分析，用户访谈，Miro，竞争对手分析 & Profiling, Redesign, UX Workshops, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design (RWD), Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Responsive Design, Web App UX, Wireframing, Prototyping, Webflow, Web Application Design, User Validation, A/B Testing, iOS, Android, Websites, Wire, User Journeys, UX Prototyping, Rapid Prototyping, User Personas, User Flows, UX Wireframes, Customer Journeys, Product Strategy, Landing Page Design, Customer Analysis, Layout Design, Design Production

Senior Digital Designer

2018 - 2019
New Zealand Post
  • 负责再平台工具的用户体验设计，构建新西兰邮政数字生活设计系统.
  • 作为设计系统所有者，每两周组织和发布新的设计模式.
  • Managed a design team, including a user researcher, UX designer, and developer, and planned their design sprints. 从计划开始到评审或回顾结束，应用敏捷方法.
Technologies: Sketch, InVision, Optimal Workshop, UX Strategy, Conversion Rate Optimization (CRO), Usability Testing, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, UIKit, Marketing Research & 分析，用户访谈，Figma，竞争对手分析 & Profiling, Web App Design, Redesign, Remote User Testing, Design Validation, Task Analysis, Web UI Design, Mobile Prototypes, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, Mobile Design, Rapid Interactive Prototyping, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Responsive Web Design (RWD), Mobile App Design, User Experience (UX), User Interface (UI), App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Google Material Design, Responsive Design, Web App UX, Wireframing, Prototyping, Webflow, Web Application Design, User Validation, A/B Testing, iOS, Android, Enterprise, Enterprise Design, Web UX, Websites, Wire, UX Prototyping, Rapid Prototyping, User Flows, UX Wireframes, Customer Analysis, Layout Design, Design Production

用户体验设计专家和顾问

2018 - 2018
Alibaba Group
  • 指导并提供反馈给初级UX设计师. 帮助他们获得成长为设计师所需的技能, meet project goals, fulfill customer needs, 清晰易懂地传达信息和技术.
  • 参与东南亚国际电商项目，负责卖家平台的app刷新项目.
  • Oversaw the instant messenger project, 包括即时翻译功能的设计，使买卖双方都受益. 它被认为是阿里巴巴集团的一项重要资产.
Technologies: Sketch, InVision, Principle, iOS App Design, Conversion Rate Optimization (CRO), Usability Testing, eCommerce UX, Design Systems, Wireframe to Product, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, UIKit, User Interviews, Competitor Analysis & Profiling, eCommerce UI, Redesign, Remote User Testing, Design Validation, Task Analysis, SaaS, Mobile Prototypes, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, Mobile Design, Rapid Interactive Prototyping, SaaS Design, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), eCommerce, Mobile App Design, Mobile App UI, User Experience (UX), User Interface (UI), Mobile Apps, App Design, Usability Analysis, UX Audits, Competition Research, Style Guides, Wireframing, Prototyping, Mobile Wallet, Fintech, Webflow, Marketplaces, B2B, iOS, Android, Design Leadership, Enterprise, Enterprise Design, Enterprise SaaS, Web UX, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Social Networks, Customer Analysis, Layout Design, Design Production, Business to Business (B2B)

Senior UX Designer

2015 - 2018
Trend Micro
  • 向Mac app团队介绍用户体验设计, 这使得我们的用户基础在半年内迅速增长至400万，并帮助我们的免费Mac实用程序成为苹果商店的头号应用.
  • 通过研究和数据分析，改进用户体验，将在线购买率从8%提高到40%，平均获得五星用户评价.
  • 与开发团队建立了信任关系，帮助建立了我们UX团队的专业形象，获得了更多的合作机会，吸引了更多的候选人到这个职位.
Technologies: Axure, Sketch, iOS App Design, Web App Design, Conversion Rate Optimization (CRO), Usability Testing, High-fidelity Mockups, Low-fidelity Prototypes, Responsive Web Apps, Design Guidelines, Competitor Analysis & Profiling, Design Validation, SaaS, Dashboard Design, UX Design, UI Design, Mobile UX, Mobile UI, MVP Design, SaaS Design, Mobile UI Design, Mobile UX Design, Web Design, User-centered Design (UCD), User Experience (UX), User Interface (UI), Click-through Rates (CTR), Website Optimization, Mobile Apps, App Design, Usability Analysis, UX Audits, Wireframing, Prototyping, InVision, B2B, iOS, Android, Enterprise, Enterprise Design, Enterprise SaaS, Websites, Wire, UX Prototyping, Rapid Prototyping, UX Wireframes, Customer Analysis, Layout Design, Business to Business (B2B)

Lead UI Designer

2013 - 2015
GiKoo Nanjing
  • 创建并推出了GiKoo的第一个应用程序.
  • Built a small design team. 在设计人员和开发人员之间建立有效的工作流程和协作.
  • 被评为2014年度最佳员工.
Technologies: InVision, Principle, Axure, Sketch, iOS App Design, High-fidelity Mockups, Low-fidelity Prototypes, Usability Testing, Conversion Rate Optimization (CRO), Web App Design, Dashboard Design, Web App UI, UX Design, UI Design, Mobile UX, Mobile UI, Leadership, MVP Design, Mobile Design, Mobile UI Design, Mobile UX Design, Visual Design, Web Design, User-centered Design (UCD), Responsive Web Design (RWD), Mobile App UI, User Experience (UX), User Interface (UI), Mobile Apps, App Design, UX Audits, Web App UX, Wireframing, Prototyping, Adobe Illustrator, B2B, iOS, Android, Design Leadership, Enterprise, Enterprise Design, Websites, Wire, Graphic Design

Designer

2011 - 2013
Ogilvy
  • 帮助我们的客户交付了许多重要的项目, including the China Telecom game campaign.
  • 通过加班和支持团队，在短时间内加快项目进度.
  • 我的团队领导认为我学东西很快.
技术:Adobe Illustrator，品牌，平面设计
2021 - 2022

创新与创业学士学位

University of Auckland - Auckland, New Zealand

2007 - 2011

Bachelor's Degree in Visual Design

中国传媒大学，南京-中国南京

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